January 2012: Rachel Elizabeth Murray

Biography

Rachel Elizabeth is a CPT, CSN, physique coach & athlete, model/actor/host, philanthropist, entrepreneur, and motivational speaker.

"I grew up playing sports but got little education in fitness and nutrition for health purposes. Besides a ‘women’s weight training’ gym with my mom in 7th grade, it wasn’t until college that I was introduced to weight training and clean eating. However, when I understood, I immediately adopted the knowledge as my own in passion and lifestyle.

After college I moved to Seattle and became a CPT. I started training with a large corporate gym, but a little over a year later I took my clients to a studio to focus on quality over quantity, put the “personal” back into “personal training”, and avoid the pressure to meet certain quotas every month for someone else’s pocket.

My training style is tough, but I train with ‘tough-love empathy’. My clients know I care but they also know I’m going to push them out of their comfort zone. This is a lifestyle, not a quick fix and you have to create challenge to create change. You are the cause of your fitness effect.

Cause Fitness: a movement and a foundational approach to serving a health and fitness goal much bigger than ourselves, while improving ourselves from the inside out with holistic fitness and nutrition.

At the same time I started training, I started fitness modeling as an extra part-time job. I soon realized that I could build a name brand for myself that would work hand in hand with my training business as a means to the end I envisioned, my foundation, Cause Fitness: Fitness for Effect.

I love people and see everyone’s potential. My goal is to bring opportunities and health education to the world."

MEASUREMENTS

34/25/35
5'7
128

CAREER HIGHLIGHTS

CEO/Founder of Rachel Elizabeth's Cause Fitness

2008:

-Lead: Doritos Superbowl Commercial (contest)

2009:

-First national bookings with Underarmour, Bowflex
-First FMI Conference by winning scholarship
-3rd place in first NPC Figure competition

2010:

-National bookings with Quiznos*, Target, Sports Authority, and Ben Bridge*.
-2 National qualification wins (1st and 2nd) in NPC Figure competitions
-Lead role: Gaiam/"Reebok's Easytone Workout" DVD
-Signed contracts with Wilhelmina Models (NYC) and TCM Models & Talent (Seattle)
-Nominated for FMI's Talent of the Year award

2011:

-Cover model for January 2011 issue of Fitness Magazine (international publication)
-Published features in Oxygen and Muscle & Fitness hers magazines
-Keynote speaker for FMI Arizona and FMI LA 2011
-Launched and established CAUSE FITNESS as a brand and charitable foundation
-Nominated for FMI's Talent of the Year award

GOALS

• move to LA in 2012
• write a book/ebook
• continue holding seminars and events to educate and inspire people to take control of their fitness future and 'cause: fitness for effect' (become a global ambassador for health, fitness and nutrition education)
• brand recognition worldwide and a product/services line that inspires and motivates all toward health and global health awareness
• establish and grow Cause Fitness as a foundation
• host a show (TV or ONLINE) or both!
• expand modeling to include more lifestyle and mainstream fitness campaigns (commercial and editorial fashion, and commercial athletics, as well as more acting: commercial or film)
• continue education and finish certification program for second sports nutritionist credential (PRECISION NUTRITION CERTIFICATION). I start the program in March 2012.
• Sign endorsement contract with a truly healthy nutritional company and other athletic gear brand that I align with as a brand, so as to never lead my clients/followers away from my holistic and natural fitness/nutrition principles and beliefs
• Land a national Cover in the US

THOUGHTS ON FMI

I wouldn't be where I am today without the knowledge and support I received from FMI. To be honest, I may have signed with a couple agencies on my own, and even booked a couple more jobs, but there's no way I would have known how to build and market my name and personality as a brand and a commodity of value.

FMI taught me to not only dream bigger, but to actually take the steps toward my goals. Before FMI, I didn't know what the next steps were. Now I have a road map, a support team and a fitness industry family.

If you're looking for a hand up, not just more random info, look no further. FMI will show you the way and light the fire under you that you need to make it happen!